Marketing Delivery Analyst - Salesforce Marketing

Job Description

Data Analyst - Salesforce Marketing:
On behalf of our Banking client, Procom is searching for a Data Analyst - Salesforce Marketing for a 6-month role. This position is a hybrid position with 2 days onsite at our client’s Montreal office.

Data Analyst - Salesforce Marketing - Job Description:
This project involves supporting the marketing department within the insurance division, focusing on cross-selling with banks. The role includes designing and executing targeted marketing campaigns using Salesforce Marketing Cloud to drive acquisition, retention, and engagement across the portfolio.

Data Analyst - Salesforce Marketing - Responsibilities:
• Design, execute, and measure high-impact direct-to-consumer marketing experiments
• Provide analytical guidance to stakeholders to enhance marketing ROI
• Work in DataBricks using SQL for programming
• Design and optimize Salesforce Marketing Cloud journeys
• Build and deploy marketing campaigns using Salesforce Marketing Cloud tools
• Manage and segment audience data using Marketing Cloud tools
• Troubleshoot campaign development issues and ensure quality control
• Collaborate with cross-functional teams to achieve campaign objectives

Data Analyst - Salesforce Marketing - Mandatory Skills:
• Minimum 3+ years of SQL experience
• Minimum 2+ years of Salesforce and Marketing Cloud automation experience
• Solid CRM and marketing campaign concepts understanding
• Proficient in AMPscript, HTML/CSS, and dynamic content scripting
• Strong knowledge of CASL and email marketing regulations in Canada
• Excellent attention to detail and quality control in execution
• Strong communication skills

Data Analyst - Salesforce Marketing – Nice-to-Have Skills:
• Knowledge of Python
• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
• Experience with Agile methodologies
• Experience in journey orchestration in Financial Services
• Project management skills

Data Analyst - Salesforce Marketing – Assignment Length:
This is a 6-month contract position.

Data Analyst - Salesforce Marketing - Start Date:
ASAP

Data Analyst - Salesforce Marketing - Assignment Location:
Montreal, Quebec, Canada – Hybrid with 2 days in office, potentially increasing to 4 days.