Customer Segments & Growth

Job Description

Senior Manager, Customer Segments & Growth
On behalf of our Banking client, Procom is searching for a Senior Manager, Customer Segments & Growth for a 2 year contract role. This position is a hybrid position with 3 days onsite at our client’s Toronto office.

Senior Manager, Customer Segments & Growth - Job Description:
This role is focused on supporting the growth and engagement of priority customer segments, including youth, students, and newcomers, through strategic partnerships and community events. The Senior Manager will develop and execute partnership strategies that drive customer acquisition, engagement, and loyalty, enhancing brand visibility and delivering impactful customer experiences.

Senior Manager, Customer Segments & Growth - Responsibilities:
• Develop and execute partnership and sponsorship strategies that drive acquisition, awareness, and engagement within the priority segment.
• Identify, negotiate, and manage strategic partnerships with external organizations to support business growth objectives.
• Build compelling business cases, recommendations, and executive presentations to influence senior stakeholders.
• Lead operational excellence initiatives to improve customer experience, business processes, and portfolio performance.
• Drive cross-functional execution with Product, Marketing, Frontline, Risk, Operations, and other key partners.
• Identify emerging market trends, customer needs, and growth opportunities to inform strategic decision-making.
• Establish and monitor KPIs to measure partnership effectiveness, operational performance, and business impact.
• Lead and develop a high-performing team while fostering a culture of accountability, collaboration, and innovation.

Senior Manager, Customer Segments & Growth - Mandatory Skills:
• Minimum 5 years of experience in strategy, partnerships, consulting, or business development.
• Proven ability to build and scale external partnerships that drive measurable growth.
• Experience or understanding of youth, student, and newcomer segments, including domestic and international student needs.
• Strong stakeholder management and influencing skills.
• Analytical mindset with ability to translate insights into actionable strategies.
• Highly organized and adaptable in managing multiple priorities.
• Risk-aware mindset applying sound risk judgment in business decision making.

Senior Manager, Customer Segments & Growth – Nice-to-Have Skills:
• Experience working with post-secondary institutions, youth ecosystems, or community organizations.
• Background in banking, financial services, or customer growth environments.
• Demonstrated success in accelerating growth through strategic partnerships in youth and newcomer communities.
• Ability to develop compelling business cases and partnership proposals for executive decision-making.
• Experience delivering integrated marketing campaigns and engaging storytelling to diverse stakeholders.

Senior Manager, Customer Segments & Growth – Assignment Length:
This is a 2 year contract position.

Senior Manager, Customer Segments & Growth - Start Date:
ASAP.

Senior Manager, Customer Segments & Growth - Assignment Location:
Toronto, Ontario, Canada. Hybrid role with 3 days in office.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.