Data Analyst (SQL & Python)- Marketing Analytics (Adobe)

Job Description

Data Analyst (SQL & Python)- Marketing Analytics (Adobe):
On behalf of our Banking client, Procom is searching for a Data Analyst (SQL & Python)- Marketing Analytics (Adobe) for a 1-year role. This position is a hybrid position with 2-3 days onsite at our client’s Toronto office.

Data Analyst (SQL & Python)- Marketing Analytics (Adobe) - Job Description:
The project focuses on the Personalization Squad within Canadian Banking Analytics, aiming to create personalized customer journeys to enhance marketing communications. The role involves designing and integrating customer segmentation and analytics to optimize marketing campaigns and improve customer experiences.

Data Analyst (SQL & Python)- Marketing Analytics (Adobe) - Responsibilities:
• Design and integrate customer segmentation, channel analytics, and campaign optimizations.
• Synthesize data across platforms to identify trends and deliver insights.
• Explore and incorporate new data sources to enhance customer experience.
• Work closely with partners to review findings and insights on campaign performance.
• Validate and measure effectiveness of customer/channel/campaign strategies.
• Communicate results of technical projects to stakeholders and deliver analytical solutions.

Data Analyst (SQL & Python)- Marketing Analytics (Adobe) - Mandatory Skills:
• 10+ years of experience as a Data Analyst with structured and unstructured data.
• 8+ years’ advanced SQL skills.
• 3+ years’ experience with Python.
• 1+ year reporting experience with PowerBI.
• Strong communication skills and ability to present information clearly.
• Self-driven and able to manage time and expectations with stakeholders.
• Bachelor’s degree in a related field.

Data Analyst (SQL & Python)- Marketing Analytics (Adobe) – Nice-to-Have Skills:
• Experience with Google Cloud, Hadoop, Big Data, Data Lake.
• Experience in Adobe Analytics.
• Experience in marketing analytics.
• Previous experience with Banks/Financial Institutions.

Data Analyst (SQL & Python)- Marketing Analytics (Adobe) – Assignment Length:
This is a 1-year contract position with the possibility of extension based on performance and business needs.

Data Analyst (SQL & Python)- Marketing Analytics (Adobe) - Start Date:
ASAP.

Data Analyst (SQL & Python)- Marketing Analytics (Adobe) - Assignment Location:
Toronto, Ontario, Canada - Hybrid work arrangement with 2-3 days in office.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.