Digital Marketing Manager

Job Description

Digital Marketing Manager:
On behalf of our Banking client, Procom is searching for a Digital Marketing Manager for a 12-month role. This position is a hybrid position with 3 days onsite at our client’s Toronto, Ontario office.

Digital Marketing Manager - Job Description:
The Digital Marketing Manager will oversee the timely delivery of marketing communications across various digital channels, including Mobile Banking, Scotia Online, ABM, Email, .COM, Paid Media, and Push/SMS. This role involves collaboration with Marketing Planning Partners and Agile Marketing leaders to launch digital campaigns effectively.

Digital Marketing Manager - Responsibilities:
• Supports Agile Marketing squads with digital campaigns, publishing, and digital sales activities
• Assists with pre-production and post-production issue investigations
• Monitors compliance with CASL, anti-spam, and privacy regulations
• Collaborates with channel partners for campaign optimization
• Provides recommendations for channel optimizations and resolves customer pain points
• Champions a customer-focused culture and high-performance environment
• Oversees planning and execution of marketing campaigns within budget and timelines
• Coordinates with teams to gather assets for campaign execution
• Monitors campaign performance and updates stakeholders
• Manages project timelines and team responsibilities
• Collaborates with external vendors for seamless campaign execution

Digital Marketing Manager - Mandatory Skills:
• 1-2 years’ experience with cross-functional project management and PM tools like Adobe Workfront
• 1+ years of experience in leading and coaching a high-performing team
• Experience with Adobe Analytics, Power BI, and Adobe CDP
• Strong experience with Excel, reporting, and insights

Digital Marketing Manager – Nice-to-Have Skills:
• Financial services experience is an asset
• AI automation experience, such as the creation of playbooks and best practices
• Experience with digital marketing platforms like Responsys, Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Adobe Experience Manager

Digital Marketing Manager – Assignment Length:
This is a 12-month contract position with the possibility of extension.

Digital Marketing Manager - Start Date:
ASAP.

Digital Marketing Manager - Assignment Location:
Toronto, Ontario, Canada. This is a hybrid position requiring 3 days in the office.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.