Manager, Marketing Campaign Analytics (SAS/SQL)

Job Description

Manager, Marketing Campaign Analytics (SAS/SQL):
On behalf of our Banking client, Procom is searching for a Manager, Marketing Campaign Analytics (SAS/SQL) for a 1-year role. This position is a hybrid position with 4 days onsite at our client’s Toronto office.

Manager, Marketing Campaign Analytics (SAS/SQL) - Job Description:
The Manager, Marketing Campaign Analytics will lead the analytics efforts across various marketing initiatives such as acquisition, engagement, and retention. The role focuses on translating data into actionable insights to improve customer growth and marketing effectiveness, bridging data-driven analysis and strategic business decision-making.

Manager, Marketing Campaign Analytics (SAS/SQL) - Responsibilities:
• Lead campaign analytics across acquisition, engagement, cross-sell, retention, and win-back initiatives.
• Translate business and marketing priorities into analytical roadmaps and decision-ready recommendations.
• Develop audience and targeting strategies using segmentation and customer insights.
• Evaluate campaign concepts, build business cases, and provide go/no-go recommendations.
• Partner with various teams to improve decisioning and personalization strategies.
• Design and maintain campaign measurement frameworks.
• Apply test-and-learn methods to distinguish campaign impact.
• Deliver recurring scorecards, dashboards, and executive-ready updates.
• Identify trends in customer behavior and convert findings into optimization actions.

Manager, Marketing Campaign Analytics (SAS/SQL) - Mandatory Skills:
• 5+ years of experience in campaign analytics or related fields.
• Demonstrated experience with campaign measurement and ROI analysis.
• 3+ years of strong experience with SQL and data-analysis skills.
• Proficiency in Python, R, SAS, Power BI, Tableau, or comparable tools.
• Proven ability to translate complex findings into actionable recommendations.

Manager, Marketing Campaign Analytics (SAS/SQL) – Nice-to-Have Skills:
• Recent experience in banking, financial services, or retail.
• Experience developing reusable data assets and dashboards.
• Familiarity with campaign decisioning platforms like Pega or TSYS.

Manager, Marketing Campaign Analytics (SAS/SQL) – Assignment Length:
This is a contract position from November 30, 2026, to November 29, 2027, with the possibility of extension based on performance and business needs.

Manager, Marketing Campaign Analytics (SAS/SQL) - Start Date:
ASAP.

Manager, Marketing Campaign Analytics (SAS/SQL) - Assignment Location:
Toronto, Ontario, Canada; this position is hybrid with 4 days in the office.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.