Manager, Marketing Planning & Enablement

Job Description

Manager, Marketing Planning & Enablement:
On behalf of our Banking client, Procom is searching for a Manager, Marketing Planning & Enablement for a 12-month role. This position is a hybrid position with 3 days onsite at our client’s Toronto office.

Manager, Marketing Planning & Enablement - Job Description:
The Manager, Marketing Planning & Enablement will drive sustained and profitable business growth through the planning, development, execution, and measurement of integrated marketing programs that support key Canadian Banking priorities. This role is part of marketing transformation initiatives focused on personalization, mass and targeted communications, and end-to-end customer journey execution across owned and mass channels.

Manager, Marketing Planning & Enablement - Responsibilities:
• Lead End-to-End Marketing Planning and Delivery
• Drive Strategic Planning and Performance
• Drive effective cross-functional collaboration and execution adhering to the bank’s values and risk culture
• Champion Brand, Culture, and Risk Management

Manager, Marketing Planning & Enablement - Mandatory Skills:
• 4+ years planning and executing integrated campaigns across mass advertising, digital, and targeted channels
• 3+ years of experience with marketing planning, campaign development, personalization, and performance measurement
• 2+ years of experience translating marketing requirements into data/technical specifications
• 2+ years working with Agile methodology
• Strong stakeholder management and communication skills
• Experience applying marketing technologies and AI-enabled tools

Manager, Marketing Planning & Enablement – Nice-to-Have Skills:
• Strong project management and organizational skills
• Comfort working with customer insights, market research, and performance analytics

Manager, Marketing Planning & Enablement – Assignment Length:
This is a 12-month contract position with the possibility for extension or conversion to full-time employment.

Manager, Marketing Planning & Enablement - Start Date:
ASAP

Manager, Marketing Planning & Enablement - Assignment Location:
Toronto, Ontario, Canada. This is a hybrid role requiring 3 days a week in the office.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.