Manager, Media Performance - Programmatic Display & Video Strategies

Job Description

Manager, Media Performance - Programmatic Display & Video Strategies
On behalf of our Banking client, Procom is searching for a Manager, Media Performance - Programmatic Display & Video Strategies for a 12 month contract role. This position is a hybrid position with 3 days onsite at our client’s Toronto office.

Manager, Media Performance - Programmatic Display & Video Strategies - Job Description:
The Manager, Media Performance is a performance-driven marketer responsible for executing and optimizing Programmatic Display and Video strategies to support enterprise growth. This role focuses on managing campaigns across leading DSPs, leveraging data-driven tactics, inventory curation, and advanced optimization techniques to deliver measurable outcomes such as customer acquisition, revenue growth, and improved ROI.

Manager, Media Performance - Programmatic Display & Video Strategies - Responsibilities:
• Manage day-to-day operations of Programmatic campaigns, including audience selection and inventory strategy.
• Continuously monitor pacing, delivery, and efficiency to achieve KPIs across various business lines.
• Leverage data segments to build targeted audience strategies and integrate new data sources with Analytics and Martech teams.
• Support budget allocation, pacing, and spend optimization across Programmatic channels.
• Track KPIs, analyze campaign performance, and deliver actionable insights.
• Stay current on industry trends and emerging channels to improve performance.
• Ensure Programmatic activities comply with internal controls and regulatory requirements.

Manager, Media Performance - Programmatic Display & Video Strategies - Mandatory Skills:
• 5–6 years of experience in a performance marketing lead position with hands-on expertise in Programmatic Display/Video and DSP buying.
• Proven success managing data-driven campaigns that deliver measurable business results.
• Proficiency with major DSPs (e.g., DV360, The Trade Desk), ad verification tools, and audience data platforms.
• Strong analytical skills and familiarity with A/B testing, incrementality evaluation, attribution modeling, and performance reporting.

Manager, Media Performance - Programmatic Display & Video Strategies – Nice-to-Have Skills:
• Advanced degrees or certifications (e.g., DV360, Amazon, TTD certifications, IAB accreditations) considered strong assets.
• Strong understanding of digital performance metrics and customer acquisition strategies.
• Passion for innovation and staying ahead of Programmatic trends.

Manager, Media Performance - Programmatic Display & Video Strategies – Assignment Length:
This is a 12 month contract position with the possibility of extension or conversion to full-time based on performance and funding.

Manager, Media Performance - Programmatic Display & Video Strategies - Start Date:
ASAP.

Manager, Media Performance - Programmatic Display & Video Strategies - Assignment Location:
Toronto, Ontario, Canada. This is a hybrid role with 3 days in office per week.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.