Marketing, Finance/Credit Cards - Email Marketing Initiatives

Job Description

Marketing, Finance/Credit Cards - Email Marketing Initiatives:
On behalf of our Banking client, Procom is searching for a Marketing, Finance/Credit Cards - Email Marketing Initiatives for an 8 month contract role. This position is a hybrid position with 3 days onsite at our client’s Toronto office.

Marketing, Finance/Credit Cards - Email Marketing Initiatives - Job Description:
This role involves driving full-funnel marketing planning and delivery of credit card campaigns to help the Canadian Bank achieve its strategic objectives. The successful candidate will contribute to the overall success of marketing initiatives, ensuring compliance with regulations and internal policies.

Marketing, Finance/Credit Cards - Email Marketing Initiatives - Responsibilities:
• Supports marketing objectives to set and refine annual and quarterly marketing plans
• Plan, project manage, and execute customer-driven action plans and marketing programs through agile and squad-led methodology
• Monitors consumer sentiment, market conditions, competitive activity, and short-term demand opportunities
• Leads and executes engagement strategies across the credit card portfolio
• Analyzes and leverages insights from market research and data analysis for campaign briefs
• Ensures full buy-in and participation of multiple business, channel, and marketing partners

Marketing, Finance/Credit Cards - Email Marketing Initiatives - Mandatory Skills:
• 5–8 years of experience working with creative agencies and leading email marketing initiatives
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs

Marketing, Finance/Credit Cards - Email Marketing Initiatives – Nice-to-Have Skills:
• Experience in credit cards or the financial services industry
• Knowledge of the marketing tech stack (AJO, Responsys, Figma)

Marketing, Finance/Credit Cards - Email Marketing Initiatives – Assignment Length:
This is a contract position from September 21st to April 21st, 2027, with the possibility of extension and conversion to full-time employment.

Marketing, Finance/Credit Cards - Email Marketing Initiatives - Start Date:
ASAP

Marketing, Finance/Credit Cards - Email Marketing Initiatives - Assignment Location:
Toronto, Ontario, Canada. This position is hybrid, requiring 3 days in the office.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.