Marketing Manager - Senior

Job Description

Marketing Manager - Senior:
On behalf of our Banking client, Procom is searching for a Marketing Manager - Senior for a 14-month role. This position is a hybrid position with 3 days onsite at our client’s Toronto office.

Marketing Manager - Senior - Job Description:
The Senior Marketing Manager will lead growth and acquisition marketing programs for digital investing products. This role involves developing and executing strategic marketing campaigns, managing cross-functional partnerships, and driving enterprise growth initiatives. The position supports increasing client acquisition, assets, and market share through data-driven marketing strategies and campaign management.

Marketing Manager - Senior - Responsibilities:
• Lead and develop strategic marketing roadmaps, business cases, and product initiatives to drive acquisition and growth.
• Manage end-to-end acquisition campaigns including creative development, approvals, reporting, and optimization.
• Develop targeting matrices and analyze campaign performance using KPIs such as traffic, applications, new accounts, and assets.
• Collaborate with internal teams and external agencies to produce campaign briefs and ensure brand and product standards compliance.
• Lead quality assurance and user acceptance testing prior to campaign deployment.
• Identify opportunities to improve production efficiencies and support business objectives through innovation.
• Build and maintain relationships with agency partners, vendors, and cross-functional business teams to align marketing efforts.

Marketing Manager - Senior - Mandatory Skills:
• Experience in acquisition or growth-focused marketing roles with 6-10+ years of relevant experience.
• Strong competency in strategy, product marketing, and go-to-market activations.
• Proficiency in digital media strategy including programmatic media, SEM, SEO, and owned media channels.
• Advanced skills in campaign management, forecasting, budgeting, and competitive analysis.
• Experience working in regulated industries such as financial services or online investing.
• Ability to manage agency partners and vendor relationships effectively.
• Post-secondary degree in marketing, business, advertising, communications, or related field.

Marketing Manager - Senior – Nice-to-Have Skills:
• Experience with creative development and measurement related to acquisition and growth marketing.
• Knowledge of compliance, legal, privacy, and translation processes in campaign execution.
• Familiarity with customer research and analytics to inform marketing strategies.
• Experience collaborating in matrixed environments and managing multiple projects.

Marketing Manager - Senior – Assignment Length:
This is a 14-month contract position with the possibility of extension or conversion to full-time employment.

Marketing Manager - Senior - Start Date:
ASAP.

Marketing Manager - Senior - Assignment Location:
Toronto, Ontario, Canada. This is a hybrid role requiring 3 days in the office per week.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.