Project Analyst, Email Marketing Initiatives (Credit Cards)

Job Description

Project Analyst, Email Marketing Initiatives (Credit Cards):
On behalf of our Banking client, Procom is searching for a Project Analyst, Email Marketing Initiatives (Credit Cards) for a 9 month contract role. This position is a hybrid position with 3 days onsite at our client’s Toronto office.

Project Analyst, Email Marketing Initiatives (Credit Cards) - Job Description:
The Project Analyst will drive full-funnel marketing planning and delivery of credit card campaigns to support the Canadian Bank's strategic objectives. The role involves executing marketing initiatives and ensuring compliance with regulations and internal policies.

Project Analyst, Email Marketing Initiatives (Credit Cards) - Responsibilities:
• Supports marketing objectives to set and refine annual and quarterly marketing plans
• Plan, project manage, and execute customer-driven action plans and marketing programs through agile and squad-led methodology
• Monitors consumer sentiment, market conditions, competitive activity, and short-term demand opportunity
• Leads and executes engagement strategies across the credit card portfolio
• Analyzes and leverages insights from market research and data analysis
• Establishes efficient workflows to ensure clarity of roles and accountability
• Supports development and deployment of creative assets across all touchpoints
• Creates, maintains, and updates new product marketing collateral

Project Analyst, Email Marketing Initiatives (Credit Cards) - Mandatory Skills:
• 5–8 years of experience working with creative agencies and leading email marketing initiatives
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs

Project Analyst, Email Marketing Initiatives (Credit Cards) – Nice-to-Have Skills:
• Experience in credit cards or the financial services industry
• Knowledge of the marketing tech stack (AJO, Responsys, Figma)
• Authentic, decisive, resilient, highly collaborative, and results-oriented

Project Analyst, Email Marketing Initiatives (Credit Cards) – Assignment Length:
This is a contract position with a duration from ASAP to April 2nd, 2027, with the possibility of extension and conversion to FTE.

Project Analyst, Email Marketing Initiatives (Credit Cards) - Start Date:
ASAP

Project Analyst, Email Marketing Initiatives (Credit Cards) - Assignment Location:
Toronto, Ontario, Canada; Hybrid work arrangement with 3 days in office.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.