Social Marketing Specialist

Job Description

Social Marketing Specialist:
On behalf of our Banking client, Procom is searching for a Social Marketing Specialist for a 10 month contract role. This position is a hybrid position with 4 days onsite at our client’s Toronto office.

Social Marketing Specialist - Job Description:
As a Social Marketing Specialist, you will focus on attracting top talent by creating engaging content. You will be responsible for managing social media channels, developing content strategies, and supporting the bank's Employee Value Proposition.

Social Marketing Specialist - Responsibilities:
• Champion the growth of the Instagram channels through regular content creation and publishing.
• Manage day-to-day execution including marketing intake requests, content planning, publishing, community management, and performance measurement/reporting.
• Create unique digital content to support talent attraction and bring Employee Value Proposition to life, including social content, newsletters, static imagery, and other program initiatives.
• Support concept brainstorming and own script development to tell the stories of our colleagues.
• Analyze data from social media channels to generate insights on content performance and implement learnings into future social content strategies.
• Support content updates on the bank's owned candidate attraction channels, career website, Glassdoor, Indeed, LinkedIn, etc.

Social Marketing Specialist - Mandatory Skills:
• Strong writing and editing skills
• Knowledge of organic social media platforms, best practices, and content development
• Experience managing paid campaigns on LinkedIn and Instagram
• Proficiency in Meta Business Manager, LinkedIn Campaign Manager, and social media publishing software (Sprinklr preferred)
• Experience in graphic design & editing software (Adobe Creative Suite preferred)
• 3+ years of relevant experience

Social Marketing Specialist – Nice-to-Have Skills:
• Adobe
• Experience working in agile and using Jira and Confluence
• Recruitment marketing or employer branding

Social Marketing Specialist – Assignment Length:
This is a 10 month contract position with the possibility of extension or conversion to a permanent role.

Social Marketing Specialist - Start Date:
ASAP

Social Marketing Specialist - Assignment Location:
Toronto, Ontario, Canada, with a hybrid work arrangement requiring 4 days in the office.

This employer uses both human and technology-assisted tools to support candidate screening and assessment. Final hiring decisions are made by people.