Sr. Business or System Analyst

Job Description

Business Systems Analyst (BSA)
Team: MarTech Planning & Enablement, Delivery Track
Initiative: Site rebuild — multi-year digital transformation modernizing public web ecosystem, content platforms, and client experiences
Assignment Details

• Location: Remote from Denver, or onsite 4 days/week in Austin. Austin is preferred.
• Duration: 12 months
• Primary Focus: Tagging, data requirements, user stories, measurement, reporting, and delivery readiness for the site rebuild effort.

Position Overview
This role serves as a critical bridge between business stakeholders, marketing teams, technology partners, analytics teams, and platform owners on a multi-year site rebuild initiative. The primary focus is driving business requirements for tagging, data, measurement, reporting, and tracking — while supporting the creation and management of requirements, epics, user stories, acceptance criteria, and delivery readiness activities. This role helps ensure the infrastructure, processes, and governance needed for accurate performance measurement and reporting are defined, documented, prioritized, and implemented as part of the initiative roadmap. Key Responsibilities
Requirements & Business Analysis

• Partner with business stakeholders, site owners, product teams, architects, developers, analytics SMEs, and platform owners to define, document, and manage business and system requirements
• Translate business objectives, measurement needs, and reporting requirements into actionable epics, features, user stories, and acceptance criteria
• Facilitate requirements-gathering workshops and working sessions across multiple disciplines
• Identify dependencies, risks, assumptions, gaps, and impacts across workstreams
• Maintain requirements traceability from business objectives through implementation and reporting

Tagging, Data & Measurement

• Lead documentation and coordination of analytics, tagging, and data layer requirements across the initiative
• Partner with Analytics, MarTech, Tealium, Adobe Analytics, and development teams to define tracking strategies and implementation requirements
• Support creation and maintenance of tagging specifications, tracking matrices, data dictionaries, measurement plans, and governance documentation
• Ensure business goals, conversion metrics, client journeys, and reporting needs are represented in technical requirements
• Validate tracking requirements are incorporated into development plans, testing activities, and production readiness reviews
• Help establish scalable processes for performance measurement, reporting, and end-to-end traceability

Delivery Support

• Work closely with Delivery Leads, Product Managers, Technical PMs, Scrum Teams, and Engineering partners throughout the development lifecycle
• Support backlog refinement, prioritization, sprint planning, and requirements clarification
• Collaborate with QA and UAT teams to ensure requirements are testable and measurable
• Assist with defect triage, issue resolution, and change management activities
• Support release readiness and implementation planning

Stakeholder Management

• Serve as a liaison between Marketing, Content, Product, Technology, Analytics, Compliance, and other experts
• Facilitate discussions to align business objectives, technical feasibility, and measurement requirements
• Communicate project status, requirement changes, risks, dependencies, and recommendations to leadership and working teams

Required Qualifications

• 5+ years of Business Systems Analysis, Product Analysis, Digital Product Delivery, or related experience
• Demonstrated experience writing: Business Requirements Documents, Functional Requirements, User Stories, Acceptance Criteria, Process Flows, Data Requirements, Use Cases
• Experience supporting Agile and/or SAFe delivery environments
• Strong analytical and problem-solving capabilities
• Excellent facilitation and stakeholder management skills
• Ability to manage multiple initiatives simultaneously in a fast-paced environment
• Strong verbal, written, and presentation communication skills

Required Experience

• Experience supporting website, digital marketing, MarTech, CMS, or customer experience platforms
• Experience with tagging and measurement technologies: Adobe Analytics, Tealium, Google Analytics, Data Layer frameworks, Tag Management Systems, client-side and server-side approaches
• Knowledge of digital performance measurement, attribution, conversion tracking, and reporting
• Experience partnering with developers, architects, QA teams, and analytics teams on implementation initiatives
• Familiarity with content platforms, metadata, taxonomy, governance, and digital asset management concepts
• Experience with: Jira, Azure DevOps, Confluence, Miro, Figma, Excel
• Understanding of API integrations, data flows, and system interactions

Success in This Role

• Drive clear, complete, and actionable requirements for tagging, reporting, and measurement capabilities
• Ensure user stories and acceptance criteria are development-ready
• Improve traceability between business objectives, implementation, and reporting outcomes
• Reduce ambiguity and rework through strong requirements management
• Establish consistent documentation and governance practices for tracking and reporting
• Enable accurate performance measurement across the initiative's experiences, journeys, and conversion opportunities
• Help delivery teams ship business-ready capabilities on schedule with clear visibility into outcomes and performance